If you have talked to me, you know I am all about building a strong business foundation. But how do you build up from there? What's a...

Search Engine Optimization is the key to helping your ideal client find you. There are four keys to making SEO work for you. What is SEO?...

Do you ever wonder why websites use cookies? What are they tracking? What do they do with the data? The focus is on the user of the...

Google Ads seem to confuse everyone. How do you make a Google AD convert to paying customers? At the end of the day, is Google Ads worth...

YouTube has 2 BILLION monthly logged-in users with 1 BILLION hours of daily watch time. As a small business owner, you may want to be...

Google sees 35 billion search queries a day. 15% of these queries are brand new. Google has never seen them. What does this mean for the...

We all know this to be true. The key to understanding how to get your business in front of more people is: Knowing your ideal client and...

The dreaded funnels! Everyone is talking about them, some people are using them, but are you measuring your funnel success? Trended...

Analysis Hub is a section in Google Analytics 4. In Analysis Hub there is a number of templates to help you quickly - as in seconds -...

Analysis of data can be difficult. One of the benefits of Google Analytics 4, is they make it easier for you to understand your numbers....

As Small Business Owners we are BUSY ALL THE TIME! Unless your job is data analysis, no one has time for it. This month I want to focus...

Why you need data to drive your business growth.

In the continuation of the series, "Can data be sexy?", lets talk engagement. One of the big improvements to GA4 is how they measure...

Small business owners need to know how to use data to grow their business. Data is not percentages and averages. Data is really about...

Data is not sexy. If you say I made $1 million sales sales last year? Now numbers are sexy. Let's discuss data and how it drives you...

Pinterest Analytics can give you some of the best data to help your business. You can see likes, saves, organic vs paid traffic and so...

YouTube insights or channel analytics does a better job than most. If you have a YouTube Channel be sure to check out your analytics. In...

Social Media Insights can be so confusing! What are you supposed to be looking at? What's important? I am going to tackle those questions...

I am a big believer in understanding your numbers. Not only financial, but your web traffic and how it affects your business. What are...

Every Main Street and Small Business Owner wants to level up their business. The easiest place to start is with a GAP Analysis. A Gap...