The ultimate purpose of data is to drive your business. Data on its own is not sexy. But when you use it to break your sales goals, now its sexy.

Yep. I went there. I am in a fantastic marketing group on Facebook, called #FlexYourInfluence. One of the participants used this line and I knew I had to end my blog series with it.

We have covered some early stages of gathering data from Google Analytics 4 this past month. Reality, there is a lot more to GA4 than what I can show in vlogs and blogs. The other problem? Not many people are on GA 4.

So with that in mind, I created a Google Analytics Master Class. The Master Class is a two-part series. You will have three different options for purchasing the classes. The classes are focused on two aspects of Google Analytics 4.

The First Class is focused on Creating a Google Analytics 4 Account and connecting to your website. Or if you already have Universal Analytics connecting to Google Analytics 4. This class also includes a 15 minute session with me to ensure your Analytics Account is receiving data. This class will be June 7th, time TBD, and is a one-and-a-half-hours long.

The Second Class is focused on Your Numbers. We take the data Google has collected from your website and determine the parameters you should be setting your goals against. We also cover how to find problems with your website in the data. This class will be July 19th, time TBD, and is a one-and-a-half-hours long.

I truly believe that data can help keep more small businesses open. As a Business Analyst I researched the causes of small business closures. The common denominator with most small businesses was not knowing how to use data. This key tool can help you see problems before they begin or grow to large to handle. It also helps that I love data.

If you want early notice of pricing and a discount on the Master Class, sign up for my email list. Details for pricing and early access will be sent to the email list this Sunday. Otherwise mark your calendar to check out my Social Media on May 7th for pricing and details.

Wishing you success!

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