In the continuation of the series, "Can data be sexy?", lets talk engagement. One of the big improvements to GA4 is how they measure engagement on your website.
First, what is engagement? It is the measurement of how users behave on your website or specific pages. Are they scrolling, watching videos, clicking links, or using your search bar? Engagement time is averaged for the site; as well as, broken down by page.
In Universal Analytics, the equivalent was Session Duration. The problem with session duration is it was not a guarantee people were actually on your website. All it meant, was someone could have had your page open while looking at different tab.
In today's video, I will walk you through how to use the engagement numbers. These numbers will help you understand potential issues on your website and how users interact with your page.
Click here for the video. This video is just over 8 minutes. It was also recorded at the end of the day.
If you are looking to hire someone to help you with your Google Analytics, schedule with me today. Let's see how I can help your business use data to improve sales and organic traffic flow.
I want to hear your thoughts on how you use Engagement or Session Duration. Do use it?