Do you ever wonder what the first step is in any situation? In Search Engine Optimization there many alternative options. But I found the one key for Google SEO is a Google My Business (GMB) Profile.

Why is a GMB Profile Important?

Google scours the web looking for information on your company. Are you trustworthy or a spammy site? What do you do? Who do you help? What do you have to offer? You can make it easier on yourself by providing Google the relevant information in a Google My Business Profile. It also gives two opportunities to be found in organic searches. One in the search results page, the other in maps. Think about when you search for a business. Have you ever noticed how multiple listings come up? One is usually the search result next to the GMB profile.

Can I Create a Profile and Forget it?

No. GMB Profiles, like websites, need to be constantly updated. You should be posting at least once a week. Ideally posting 3 to 5 times a week would get you the most traction quickly. This means talking about a new service, new product, an upcoming event, or just sharing who is on your team. You don't need to reinvent the wheel for Google. If you are already posting regularly on Linked In, Facebook, Twitter, or Instagram you can copy and paste the information into GMB.

Do I Need to do Anything Special When Making A GMB Post?

Again, no. But there are three aspects you need to make sure you have when creating a post.

1. Use an Image

Images are a great way to grab people's attention. Make sure you use the alt text function to describe your photo.

2. Make Sure to Link Back to a Relevant Site

At the bottom of the post is an option to add a button. I use the "learn more" when posting my blogs to GMB. The link goes directly to the blog article. If you are promoting a product, link to the product page. If you are talking about what your company can do for clients, link to your website. Give people every opportunity to have the information they need at their fingertips.

3. Keywords

Use keywords that are relevant to you, your business, industry, and client problem when creating the posts. Google uses these keywords to match your website to people who don't know you exist.

**Please remember to only post information regarding your business. GMB is NOT Facebook.

Does this sound daunting? Does the thought of adding one more item to your worklist or an employee's worklist sound not possible? I have launched a new service to help small businesses manage their GMB profiles. We take care of posting to your page 3 or 5 times a week (based on the service you choose). We also, maintain and update your profile as needed including holiday hours and products/services. Click here to schedule a Strategy Session . We will go over the checklist we use every week to manage your Google My Business Profile. We will also discuss the pricing and process of working together.