Social Media Insights can be so confusing! What are you supposed to be looking at? What's important? I am going to tackle those questions and discuss Facebook and Instagram Insights.
When small business owners think about digital marketing, they immediately think social media. Facebook and Instagram are the top two I see my clients use. Since Facebook owns Instagram you can see these insights side-by-side.
Before we start. Facebook has two different platforms for viewing insights. They are Facebook Business Page Manager and Facebook Business Suite. My video will be on the Facebook Business Suite.
When looking at Social Media Insights remember: Engagement is more important than followers. You also need to consider organic reach. To find out more watch the video.
The video covers Facebook. If you are using Facebook Business Suite, Instagram will be the exact same set up.
If you want to learn more about how I help small business owners take back business from Amazon; check out my website. If you are ready to take back your sales from Amazon; schedule a Strategy Session. This session is 45 minutes and free. We will discuss your business and if working together is a fit.